Overview
What is Twitter Ads?
Twitter Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.
Reach your niche audience
Twitter Ads - Great for Business
I wish for better audience targeting
Twitter Ads - Increase ROI and Meet Marketing Goals
A good software that reaches young demographics but with a limited feature set
Good and effective self-serve ad platform
Perfect for user targeting.
Twitter Ads
What Twitter Ads has done for me
Twitter Ads is Great for Local Ads
Twitter Ads for B2B and B2C advertising
Good platform but not the first I would leverage
Twitter Ads Aren't Enough Bang for Your Buck
Good but still a long way to go
Helpful for Small Businesses!
Pricing
What is Twitter Ads?
Twitter Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
9 people also want pricing
Alternatives Pricing
What is Hootsuite?
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…
What is Constant Contact?
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and…
Product Details
- About
- Integrations
- Tech Details
What is Twitter Ads?
Twitter Ads Integrations
- Domo
- Domo
Twitter Ads Technical Details
Operating Systems | Unspecified |
---|---|
Mobile Application | No |
Comparisons
Compare with
Reviews and Ratings
(160)Community Insights
- Business Problems Solved
Twitter Ads is a versatile platform that offers a variety of use cases for businesses and organizations. Users have found success in leveraging the platform's real-time networking capabilities to target young people and young businesses, driving brand awareness and generating leads. By planning advertising campaigns around major news or entertainment events, businesses are able to capture the attention of their target audience at the right moment. The media and reporting sectors have also found value in using Twitter Ads to advertise B2B and B2C ads, effectively driving traffic to their clients' product sites.
In addition, Twitter Ads has proven effective for targeting specific demographics and reaching professionals, making it a valuable tool for expanding reach and increasing brand identity on the platform. Many businesses have used Twitter Ads to target their competitors' customers, raising awareness about their latest products and solutions. Nonprofit organizations have also utilized the platform to promote their accounts, highlight events and services, and raise awareness and funds for specific campaigns.
The user-friendly ads creation page and comprehensive analytics side have been highly praised by users, enabling businesses to easily create impactful campaigns while gaining valuable insights into their target audience. Twitter Ads offers unique advertising opportunities such as pay-per-click and display ads, further expanding reach and improving conversion rates. Overall, Twitter Ads has been successful in helping businesses increase visibility, drive website traffic, engage with customers, and achieve their marketing goals.
Attribute Ratings
Reviews
(1-18 of 18)Twitter Ads - Great for Business
- Ad products
- Targeting
- Turn-key activation
- More sales-based ads
- More 1P data integration
- Customer service
I wish for better audience targeting
- Niche targeting
- Daily budgets and control of spending
- Good user interface that makes it helpful to understand how to set up
- Audience filtering can be improved
- The way ads display may be mistaken for other tweets and not acknowledged
- Improve on the AI side to assist with setting up the ads
- Targets younger demographics best
- Easy to use platform
- Mobile site to manage ads that is straight forward
- Too expensive
- Lack of customization when using mobile version of Twitter ads
- No flexibility in location limited to just zipcodes
Good and effective self-serve ad platform
- Friendly UI, easy to understand even for non-professionals
- Great audience targeting functionality
- Granular analytics
- It was difficult to find out how to make a creative first time
- I wish the filters work better and be more thoughtful
- The ad campaigns pacing isn't always even (sometimes daily budget, especially if it isn't very high, can be served in few minutes no matter you selected even or accelerated delivery)
Perfect for user targeting.
- Twitter Ads. makes it easy to communicate with Twitter users viewing our sponsored ad. or tweet as users are allowed to make comments on every Twitter ad. This allows us to segment these users for future communications.
- Engagement: Viewers of our ads. on Twitter can click on our product link, visit our website and sometimes even share the ad. link or promoted tweet with their friends: thereby increasing the potential number of people to see the ad.
- Ease of set up: The Twitter user interface is very intuitive and self-explanatory too. Making it very easy to start ad. campaigns; probably the social media platform with the most easy to setup ad. campaigns.
- Payment methods: Twitter payment methods are limited to just Visa, Mastercard and American Express cards. It doesn't accept local Cards.
- Ads. campaign Analytics: Twitter only provides screenshot analytics of our Twitter Ads. campaigns. I would love the analytical data to be much more concise and detailed, which it isn't at the moment.
- Exporting ad. data: It is very difficult to export ad. data via Twitter.
Twitter Ads
- Tremendous reach
- Narrowed targeting
- High intent users
- Creative/Headline reporting
- Simplified targeting
- Budgeting
What Twitter Ads has done for me
- Helps set daily budgets.
- Narrows down target market.
- Helps boost our retweets.
- Targets to random people at times.
- They come off as any other tweet.
- They're not noticeable enough.
Twitter Ads is Great for Local Ads
- Campaign templates make it very easy to use
- Several ways to define an audience, based on different parameters
- Ability to retarget audiences
- Spam accounts could make up a large portion of the impressions received
- Intertwining with content, there is the ability for people to miss your message
- Negative connotation of social media in the "Fake News" era
Twitter Ads for B2B and B2C advertising
- Easy data export. I work with data to report on performance, and having a convenient exporting system is really important to me.
- Clean Design
- Nice Visuals
- It would be nice if it was easier to set up funding sources (IOs) for Twitter Ads. Having to reach out to a Twitter rep to set this up every time is cumbersome, and with several of our clients, run dates for each funding source often change.
- Having additional advanced filter and search features (similar to Facebook Ads Manager) would be helpful. Filtering down to only certain campaigns, targets and ads would be helpful.
- Being able to preview the Twitter Ad within the Ad experience, without having a separate pop up window would be nice. Again, this would be similar to Facebook Ads Manager.
Good but still a long way to go
- Ease of use
- Analytics
- Targeting
- Cost is expensive
- Limitation in Ad options
- Not many options
Helpful for Small Businesses!
- Clear to use. Not much instruction of reference to documentation was needed in order to set it up.
- It is easy to navigate especially after making ads and letting them run. The UI is very easy to use and therefore makes it a simple tool for the user.
- Reporting is good too. We can clearly see how many clicks we are having on our ads and see where to improve.
- They could have more detailed analytics capabilities so things could be analyzed more in depth and more comparatively.
- They could have more unique options for ad types. As in: display ads would be nice to have as well as customization options.
- Having the ability to use my own UTM tags for ads would be great too. Maybe this option is there now, but we recently stopped using the product, and hadn't used that option at the time.
Thoughts about Twitter Ads
- Easily target hashtags and keywords
- Great for event targeting
- Many ad units we can tap into
- They don't allow you to share audiences if your client has multiple accounts
- Tweet set up is not as intuitive
- Their creative specs are tough to read
It doesn't work as well as Facebook because it lacks the reach Facebook has.
Twitter Ads enable us reach this demographic of users at a significant fraction of the cost than if we choose to reach them via traditional advertisement medium like mainstream television.
- Twitter Ads, just like every form of internet ads, enable us to target users based on their geographical location. This has been very vital for occasions when we are trying to raise awareness about new products specifically tailored for customers and clients from a particular location.
- Twitter Ads is significantly more cost effective than traditional adverts we run on mainstream TV stations and newspapers, especially since most of our campaigns majorly target the younger generation. Of this group, we are aware that the younger generation in South Africa spend more time on the internet than they ever do sitting behind their TV set or even reading newspapers.
- Twitter Ads makes it possible to engage live with Twitter users as they view our ad campaigns. This allows us to clarify information , respond to questions and even qualify leads while our campaign is running. This obviously is not possible with traditional mediums of advertisement.
- The level of customer support we get using Twitter Ads is poor at best. There is no email address where we can send inquiries or query any decisions regarding our ad campaigns. Rather we are only allowed to open a complaint form from which we sometimes don't get any response at all and on the few occasions when we do, we only ever get one line or canned responses.
- The mobile ad version of Twitter ads leaves very little possibility for users. I am unable to edit my campaign creatives , or re-target our ad campaigns via the mobile platform. Every serious task to be done with Twitter Ads has to be done from behind my PC. This is the era of the mobile-first approach and I wonder why Twitter doesn't seem to get this logic, at least in regards their ad management.
- Geographical targeting, while very efficient on Twitter, can be much better. Within the South-African Twitter space, we have only had options to target major cities. However we want to be able to target towns and districts too.
The Advertising World of Twitter Ads
- Pay per click, which is a great feature to use.
- Twitter user engagements and awareness. The topic related audience only.
- Streaming live videos.
- Website clicks and gets traffic.
- Limitation of characters to only 140.
- While the targeting of Twitter is relevant most of the time, it is not always right and there are some ads that are completely unrelated to the search terms entered.
- Not as many users as Facebook.
2) 2nd most used platform where a number of users are higher.
3) Topic related audience and targeted users.
4) Tracking of users and know what they want to see and what they don't want to check.
5) Gets lots of spam which is not good for advertisers too.
6) The clutter of posts makes it a possibility that the users might not want to engage with your post particularly.
- Ability to target followers of individuals lets you target some very niche industries that other ad platforms don't allow.
- Ad campaigns are easy to set up and are straightforward. Overall, it'd definitely the easiest out platform when compared to Linkedin and Facebook.
- Great to be able to adjust date ranges and drill down into specific campaigns/ad sets. This enables campaigns to be judged more accurately.
- Can tend to feel like you get very little return on investment. For example, if you want to make sure you're not getting a bunch of bot-like accounts following you during a campaign you will end up spending a lot of money.
- Would like some more resources on best practices for performance and how to optimize and monitor.
Great Platform for Twitter Advertising
- Easy setup - Twitter Ads makes it really easy to get campaigns started and work towards specific goals.
- Solid analytics - based on your campaign goals, it is easy to see how you are tracking and how you are performing over time.
- A/B Testing - Easy to set up and test different ads, which can be really helpful before deploying larger campaigns.
- Audience Reach - It would be great to be able to be even more targeted in who you want to target for engagement campaigns, would make them more attractive to a buyer.
- Integrations - Would be amazing to be able to tie results directly into Salesforce campaigns, for example.
- Testing periods - Would be nice to have an enhanced ability to test ads across campaigns at once.
Twitter Ads for Performance Marketing
- Target specific audiences - site visitors, specific countries, and demographics
- Reach users within the right frequency - not over expose our ads, but just the right amount to result in a conversion
- Twitter is able to show a tweet with an image, and now they can show carousel images, videos ect.
- Ads cannot be dynamic based on information the pixel is capturing on our audiences from our site - example: showing real-time pricing in the ad copy, or as an overlay on the image.
- Twitter cannot target by language, only by country. This means certain foreign speakers in countries may not find our ad to be relevant since it's not being shown in their preferred language.
- Twitter has very limited capabilities to show you cross-device attribution. They can see when a user engaged on mobile and converted on desktop, and vice-versa, but this audience is limited to only a fraction of people logged into Twitter on multiple devices, not all of them.
Short and Simple Twitter Review
- Reach the right audience at the right time.
- Reach people on mobile and on the move.
- Find niche audiences you can't find elsewhere.
- Understand customer sentiment from how engaged people are with ads.
- Impression level tracking.
- View through conversion tracking.
- Desktop - weaker than mobile.